Publié le 23 November 2023
The Pôle Well lights up the holidays
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The festive glow is on the horizon, and we warmly invite you to join us at Pôle Well, where the sparkle of the season will envelop you in a completely fairytale atmosphere! 🌟🎄

Welcome to a Pôle Well more glittering than ever, ready to light up your celebrations this year. ✨🎉

Outdoor atmosphere and window displays

Lights on the trees and in the street, glittering windows and festive music… Promenade Wellington is decked out in its finest holiday attire to ensure an atmosphere worthy of Christmas tales.

Take the time to admire the shop windows decorated by the merchants, who demonstrate their originality and creativity every year! And to add to the atmosphere, more than twenty businesses will have their windows decorated by local illustrator Youloune.

Giant Christmas tree

For the third year in a row, the Pôle Well giant Christmas tree arrives from the Marois family, who have been growing fir trees in the Cantons-de-l’Est for several generations. Standing proudly in front of Notre-Dame-des-Sept-Douleurs church, our giant Christmas tree is as beautiful as it is eco-friendly!

Sustainable development and eco-responsibility are major commitments for us and for the Caisse Desjardins de l’Île-des-Soeurs-Verdun. That’s why we’ve worked hard to ensure that the giant tree will continue to live on even after the holidays. So it’ll be part of the neighborhood for a little while longer!

Where: In front of 4155 Wellington

Accessible at all times

The Pôle Well choirs

Is there anything more magical than a shopping session at the Pôle Well, topped off with holiday carols? We don’t think so!

This year, two dazzling choirs will be on Promenade Wellington to brighten up your holiday shopping on Friday, December 8 and Saturday, December 9. There will be several performances a day, at various locations along the street! Click on the choirs’ names for detailed schedules.

CARTE BLANCHE – Friday, December 8, 2023 from 4:30 p.m. to 7 p.m.

TRIO JAVA – Saturday, December 9, 2023 from 11 a.m. to 3 p.m.

Get your vocal chord ready!

Chorale Carte Blanche | Photo: Caroline Perron, 2020


Christmas tree sale to benefit Harmonie Richelieu

The tradition goes on! Once again this year, the famous sale of natural fir trees will be held at the corner of Galt and Wellington to benefit the Harmonie Richelieu de Verdun.

Join us in the courtyard of the presbytery of Notre-Dame-des-Sept-Douleurs church to brighten up your holidays and scent your home with the perfect conifer! Wreaths, balsam firs and branches will be on sale in a warm and festive atmosphere.

Where: Corner of Galt and Wellington streets

When: November 25 to December 17 or while supplies last

More details

The Enchanted Alley

La Echanted Alley is back with a completely immersive and grandiose new setting!

Worthy of a winter fairytale, it’s the perfect place to come and take a photo with your loved ones and immortalize the 2023 holiday season. Don’t forget to use #PromenadeWellington and #VerdunLuv if you share them!

Where: Between the Salvation Army and Dollarama (4023, rue Wellington)

Accessible at all times

Christmas Villages

Two resplendent Christmas villages have been set up and are well worth the detour when you visit Pôle Well!

First, follow the magic of the festive season to the Church of Notre-Dame-des-Sept-Douleurs, where an imposing 400 sq. ft. Christmas village, complete with boutiques, booths, funfair and characters, shines brightly.

The church’s warm, cosy ambience creates an enchanting experience for all. It’s much more than a simple visit, it’s an immersion in the festive spirit that transforms this sacred space into an unforgettable place for sharing.

Where: 4155 Wellington Street

When: until December 23, Thursdays and Fridays, 3 p.m. to 8 p.m. (except on show nights) and Saturdays, 10 a.m. to 3 p.m.


Now true to form, Maçonnerie Gratton shares its passion for Christmas with you through its little village in the colors of the Well, all meticulously handcrafted. It’s a thing of beauty! You’ll find this magical reproduction of the Promenade Wellington in the window at 3729, rue Wellington. Look closely at the details, and you’ll find many Verdun references, and maybe even a few familiar faces!

Where: In the window at 3729 Rue Wellington

Accessible at all times

Santa's visit to Pôle Well!

Have you been a good boy this year? Come meet and share a special moment with (the real!) Santa Claus, who will be at Pôle Well on Saturday, December 9, to enlighten the hearts and wishes of young and old alike.

He’ll be greeting Verdun’s little ones all day long in the warm, sparkling decor of Église Notre-Dame-des-Sept-Douleurs, located in the heart of Promenade Wellington!

Where: 4155, rue Wellington | Église Notre-Dame-des-Sept-Douleurs

When: Saturday Saturday, December 9, 2023 from 10 a.m. to 12 p.m. and from 1 p.m. to 4 p.m.

Find out all about Santa’s visit here!

Santa Claus awaits you on Saturday, December 9, 2023 | Photo: Caroline Perron, 2022.

Pôle Well Advent Calendar

For a third year, the Pôle Well Advent Calendar returns to light up your child’s heart! Once again this year, Muffin and Bobby have unearthed 25 gift ideas, each as dazzling as the next, from the shops along Promenade Wellington. ✨

The Pôle Well Advent Calendar contest is also the time to treat yourself and your loved ones with a gift from Well merchants to be won every day until December 25! 🎁

All the details et enter the contest here!

Drawing contest and Pôle Well mailbox

Because they say that at Christmas, wishes can come true thanks to the magic of the holidays!

We’re once again holding a contest for the little Verdunites! From December 1 to 20, drop your wish list and/or your drawing of Muffin and his sidekick Bobby in the Pole Well letterbox for a chance to win one of three prizes from Well merchants.

To enter, pick up your drawing from one of the participating shops and drop it in the red letterbox under the giant Christmas tree.


We wish you a sparkling holiday season!