About the Pop-up Coming up and past pop-ups Applications Partners
VerdunLuv Pop-up shop
1 June au 31 May 2025

Remember the VerdunLuv Pop-up container last summer? Well, we are pleased to announce that this year, the Pop-up has found a storefront! 🤩 🧡

Starting June 1st, you can visit the brand new Pop-up Verdun Luv store to discover local businesses and artisans who will be taking over the space every month.

Why such a project, you ask us? Over the past few years, we have noticed a lack of retail stores on the street. As a solution, we decided to welcome and help entrepreneurs who are ready to set up in a location and who wish to test the Verdun market at lower risk. You can learn more about the project in this article!

Follow the Instagram page to make sure you don’t miss any of the businesses that will be set up there!


Opening hours

June 7th to July 31st with Mimi & August

Monday: 11 am to 6 pm
Tuesday: 11 am to 6 pm
Wednesday: 11 am to 6 pm
Thursday: 11 am to 9 pm
Friday: 10am to 9pm
Saturday: 10am to 9pm
Sunday: 11am to 6pm

*Accessible for people with reduced mobility on request using an access ramp.

3804, Wellington Street
Verdun, QC

Phone number: 514-419-2899

🟢 De l'Église or LaSalle metro station
🚌 Bus lines 58 and 61
🚲 BIXI station nearby
🅿️ Curbside parking or nearby Éthel parking garage

Coming up and past pop-ups

Each month, different businesses will set up shop at the Pop-Up VerdunLuv. You will find below the program as well as a short presentation of the artisans.

Hope you enjoy!

Coming up
June and July : Mimi & August
June 1st to July 31st, 2024

Mimi & August is a proudly Montreal-based company where you'll find a multitude of unique products to sweeten up your everyday life, from swimwear and clothing, to decorative objects and reusable candles, as well as a whole host of accessories and papercraft! What makes these products so unique is the talent of Camille, the company's co-founder and designer. Each product is highlighted by one of her illustrations. Whether on packaging or swimwear, her artistic universe shines through, making it the heart of the brand!

Mimi & August's commitment is to design clothing, swimwear, accessories and everyday products of which they are proud. Diversity, ethics and eco-responsibility are also at the heart of their concerns.

More details
August : MAS

MAS designs clothes that move with the wearer's body, using smooth, soft, high-quality and durable fabrics. The brand emphasizes local production, efficiency and waste reduction. MAS aspires to make a difference in its products, its customers, its partners and the planet, and promotes self-love, authenticity, diversity and individuality.

More details
September : Available!

Want to try out the Pop-up VerdunLuv Experience and test a whole month of retail space? September is still available for lease!

Contact Marie-Ève for details: marie-eve@promenadewellington.com

October : Boîte à Bonbons
October 1st to 31st 2024

Spreading happiness one candy at a time, that's the Boîte à Bonbons slogan. But what the company really wants is to see you smile as you enjoy a little bag of candy, and share (or not) that emotion with your family and friends.

Boîte à Bonbons offers gluten-free candies, both online and in stores, under the ''C'est Bonbon'' brand.

Their offer adapts to the different seasons with seasonal sachets, themed boxes and various holiday products. Whether it's Valentine's Day, Halloween or the holiday season, there's always something to sweeten your taste buds!

More details
November : Maison Allumette
November 1st to 30th 2024

Maison Allumette is a boutique for home decor, unique vintage objects, antique furniture and gift ideas. The company offers a selection of imported items and carefully chosen Quebec creations.

To enter Maison Allumette is to discover a distinctive business, a constantly evolving source of inspiration, an accessible address and products that are just as accessible.

More details
December : Available!

Want to try out the Pop-up VerdunLuv Experience and test a whole month of retail space? December is still available for lease!

Contact Marie-Ève for details: marie-eve@promenadewellington.com

2023 and 2024 - Past pop-ups
Bref MTL
From June 1 to 29, 2023

3804 Wellington Street

Bref is a boutique, gallery and event venue whose mission is to offer art and design lovers a unique experience, renewed every month. As a Montreal venue, Bref brings together exclusive objects from emerging local and international artists and brands under well-defined themes. This is how it transforms itself, month after month, in its permanent space in Mile End, and in other spaces it occupies on a temporary basis.

During the month of June, discover the work of more than 50 artists from here and elsewhere through the exhibition Posters 02, presenting a selection of posters of various formats and styles.

More details
Selfish Swimwear
From July 2 to 30th, 2023

3804 Wellington Street

Selfish swimwear is a young company that designs and manufactures ethical and responsible swimwear for women. Established in the Rosemont district of Montreal, the company is proud to present models and cuts adapted to different body types, but above all to participate in responsible fashion thanks to its ethical and thoughtful practices. Made in their own workshop and mainly from recycled fabrics, each swimsuit is sewn with love and care in order to certify its quality, but above all to promise a healthy environment to its employees. Selfish swimwear's primary mission is to improve a woman's perception of her body by offering her elegant and comfortable creations, allowing her to fully enjoy the aquatic activities she participates in. Because sometimes you have to be Selfish!

More details
From August 2 to 30th, 2023

3804 Wellington Street

MAS was born out of a desire to diversify the fashion industry. The big brands constantly promote the same message: we must change ourselves to fit an unattainable standard of perfection. At MAS, we believe the opposite. We firmly believe that we are all beautiful just as we are. That's the message we want to get across to our community.

More details
Semaine Mode de Montréal
From September 1st to 30th, 2023

3804 Wellington

As part of Montreal Fashion Week, Pop-up Verdunluv will welcome MAS Montreal and Rosé Collection from September 1 to 20, two companies that promote femininity in all its corporal diversity.

Then, from September 22 to 24, MRKNTN will take over the premises with brands and artists to discover!

More details
Ethically Warm
From October 1st to November 30th, 2023

Ethically Warm is a young Montreal-based company that designs, produces and manufactures eco-responsible coats. Using the latest plant-based textile technologies, Ethically Warm has created coats that are vegan, and even biodegradable at the end of their life!

All products are proudly designed and manufactured in Quebec, to showcase our expertise.

More details
From December 1st to 29th, 2023

BKIND is a Montreal-based company founded by Marilyne in Verdun in 2014 that offers natural, vegan, eco-responsible beauty and skincare products made in Quebec!

Without compromising on the quality and effectiveness of each product, BKIND strives to respect everything around it, from people to animals to the environment. 2% of sales are donated to animal welfare. From zero-waste hair products to plant-based nail polishes, BKIND offers simple alternatives for a more sustainable, gentle beauty routine.

More details
January and FebruaryBANARTMANN
January 10 to February 25, 2024

3804 Wellington St.

Ephemeral urban art exhibitions by Bartmann

Banartmann is a company whose name is inspired by a contraction of Urban Art Manifesto. Founded by Simon Bacon, who has been working for 15 years as a curator, artist representative and consultant for individuals and companies wishing to integrate art into their daily lives. Born in Montreal and living in the Verdun district for several years now, he will be presenting a series of exhibitions over the months of January and February.

In collaboration with Verdun shopkeepers, he hopes to create a collective movement in which art becomes a place for gathering and sharing.

During January and February 2024, Verdun-based curator Simon Bacon takes over the Pop Up Verdun Luv space to present a series of ephemeral exhibitions.

From January 10 to 23, Mephisto Bates presents a retrospective of his plastic research from 2023.

More details
March : Big BILL
March 2 to 24th, 2024

3804 Wellington St.

Hailing from the Eastern Townships of Quebec, Canada, Big Bill has been redefining the rules with a heritage of ruggedness and style since 1946. Rooted in values of passion, team spirit and sustainability, Big Bill is not just a workwear brand, it's a family and a proud community.

Made right here in North America, their clothing combines durability, comfort and timeless design, while paying homage to the maple tradition that defines the region. From versatile outerwear to flame-retardant essentials, their products are designed to accompany you to work, play and everything in between.

More details
April : BREF MTL
April 1st to 30th , 2024

3804 Wellington St.

Bref is a boutique, gallery and events venue whose mission is to offer curious art and design lovers a unique journey and experience, renewed from month to month. As a Montreal showplace, Bref brings together exclusive objects by emerging local and international artists and brands under well-defined themes.

This is how Bref transforms itself, month after month, in its permanent space in Mile End, and in other spaces it occupies on a temporary basis.

Come and discover the new Bref concept during the month of April!

More details
May : DorsaLi
May 3rd to 31st, 2024

At dorsaLi, fashion is a means of bringing people together and creating an engaged community. Founded on collaborations with local designers, the brand focuses on the durability and versatility of garments designed and made in Montreal.

Their commitment to sustainability extends to all aspects of our business. They prioritize the use of eco-friendly materials and aim to minimize waste and emissions throughout their supply chain.

By choosing dorsaLi, customers become part of a community of individuals committed to creating a better world through fashion, one piece of clothing at a time.

More details
Join the VerdunLuv Pop-up Shop

If you are looking for a business opportunity that will allow you to test the Verdun market, to reach out to our community and to establish yourself directly in the heart of Promenade Wellington, you are at the right place!

With the VerdunLuv Pop-up Shop, we offer a turnkey service.

Important information :

  • Minimum rental: 1 month
  • Price: starting at $3000 + tx per participating company
  • Inclusions: electricity, water, wifi and modular furniture
  • Location: 3804 Wellington Street
  • Area: 1000 square feet (with the possibility of storage in the basement to be discussed)

Photos: Store front | Example of included modular furniture | Inside of store

To learn more about the boutique and the conditions of participation, please see the rules of the call for applications below.


Wellington Street is one of the most dynamic commercial arteries in Montreal. Here are a few press articles about the destination to give you a better idea of its positioning:

  • Click HERE for the Boston Globe article that lists Verdun as one of the best neighborhoods to visit during the vacations.
  • Click HERE for the Time Out article that lists Verdun as one of the coolest neighborhoods in the world.
  • Click HERE to learn more about our trendy positioning and some of the neighborhood’s Instagrammable projects.
  • Click HERE to learn more about last summer’s pilot project.

So, ready to join the Well?

Apply for the VerdunLuv Pop-up Shop !

Download the rules and regulations.


Thanks to our partners