About the Pop-up Program Applications Partners
VerdunLuv Pop-up shop
1 June au 31 May 2024

Remember the VerdunLuv Pop-up container last summer? Well, we are pleased to announce that this year, the Pop-up has found a storefront! 🤩 🧡

Starting June 1st, you can visit the brand new Pop-up Verdun Luv store to discover local businesses and artisans who will be taking over the space every month.

Why such a project, you ask us? Over the past few years, we have noticed a lack of retail stores on the street. As a solution, we decided to welcome and help entrepreneurs who are ready to set up in a location and who wish to test the Verdun market at lower risk. You can learn more about the project in this article!

Follow the Instagram page to make sure you don’t miss any of the businesses that will be set up there!


Opening hours

Monday: 10 am to 5 pm
Tuesday: 10 am to 5 pm
Wednesday: 10am to 5pm
Thursday: 10 am to 7 pm
Friday: 10am to 7pm
Saturday: 10am to 5pm
Sunday: 10am to 5pm

*Accessible for people with reduced mobility on request using an access ramp.

3804, Wellington Street
Verdun, QC

Phone number: 514-419-2899

🟢 De l'Église or LaSalle metro station
🚌 Bus lines 58 and 61
🚲 BIXI station nearby
🅿️ Curbside parking or nearby Éthel parking garage

*Please note that rue Wellington will be closed to car traffic from June 5 to September 8.


Each month, different businesses will set up shop at the Pop-Up VerdunLuv. You will find below the program as well as a short presentation of the artisans.

Hope you enjoy!

Bref MTL
From June 1 to 29, 2023

3804 Wellington Street

Bref is a boutique, gallery and event venue whose mission is to offer art and design lovers a unique experience, renewed every month. As a Montreal venue, Bref brings together exclusive objects from emerging local and international artists and brands under well-defined themes. This is how it transforms itself, month after month, in its permanent space in Mile End, and in other spaces it occupies on a temporary basis.

During the month of June, discover the work of more than 50 artists from here and elsewhere through the exhibition Posters 02, presenting a selection of posters of various formats and styles.

More details
Selfish Swimwear
From July 1st to 31st, 2023

3804 Wellington Street

Selfish swimwear is a young company that designs and manufactures ethical and responsible swimwear for women. Established in the Rosemont district of Montreal, the company is proud to present models and cuts adapted to different body types, but above all to participate in responsible fashion thanks to its ethical and thoughtful practices. Made in their own workshop and mainly from recycled fabrics, each swimsuit is sewn with love and care in order to certify its quality, but above all to promise a healthy environment to its employees. Selfish swimwear's primary mission is to improve a woman's perception of her body by offering her elegant and comfortable creations, allowing her to fully enjoy the aquatic activities she participates in. Because sometimes you have to be Selfish!

More details
From August 1st to 30th, 2023

3804 Wellington Street

MAS was born out of a desire to diversify the fashion industry. The big brands constantly promote the same message: we must change ourselves to fit an unattainable standard of perfection. At MAS, we believe the opposite. We firmly believe that we are all beautiful just as we are. That's the message we want to get across to our community.

More details

Stay tuned! We will reveal the next businesses to take over the Pop-up shortly!

Join the VerdunLuv Pop-up Shop

If you are looking for a business opportunity that will allow you to test the Verdun market, to reach out to our community and to establish yourself directly in the heart of Promenade Wellington, you are at the right place!

With the VerdunLuv Pop-up Shop, we offer a turnkey service.

Important information :

  • Minimum rental: 1 month
  • Price: starting at $3000 + tx per participating company
  • Inclusions: electricity, water, wifi and modular furniture *visuals to come
  • Location: 3804 Wellington Street
  • Area: 1000 square feet (with the possibility of storage in the basement to be discussed)

To learn more about the boutique and the conditions of participation, please see the rules of the call for applications below.


Wellington Street is one of the most dynamic commercial arteries in Montreal. Here are a few press articles about the destination to give you a better idea of its positioning:

  • Click HERE for the Boston Globe article that lists Verdun as one of the best neighborhoods to visit during the vacations.
  • Click HERE for the Time Out article that lists Verdun as one of the coolest neighborhoods in the world.
  • Click HERE to learn more about our trendy positioning and some of the neighborhood’s Instagrammable projects.
  • Click HERE to learn more about last summer’s pilot project.

So, ready to join the Well?

Apply for the VerdunLuv Pop-up Shop !

Download the rules and regulations.


Thanks to our partners