This year, the Well is dressed in its sweetest frosting and candy-coated charm to offer an experience as sparkling as it is delightful: twinkling tree lights, festive music, free activities, two contests, and storefronts bursting with creativity.

Discover everything happening this season at the Pôle Well—where the holidays truly come to life!

Two must-visit photobooths to sweeten your Holidays on Promenade Wellington!

 

ENCHANTED ALLEY

Ready to bite into the magic? The Enchanted Alley returns this year with a universe straight out of Candyland: sweet colors, a candid atmosphere, and a setup that will melt the hearts of young and old alike.

Eagerly awaited by Verdun and Montreal residents, this iconic alley promises a magical setting that is perfect to make Holiday memories.

Take a photo with your loved ones, capture the moment, and share the magic using #promenadewellington and #VerdunLuv!

Where : Between Armée du Salut and Dollarama (4025 Wellington)

When: From November 28th

Accessible at all times

 

PÔLE WELL FOREST

Located in the heart of the Well, discover a mini urban forest designed for magic and relaxation. This winter haven offers a soft, glowing atmosphere—perfect for taking a break between shopping stops or capturing a magical moment with your loved ones.

Where : 4155 Wellington | In front of Notre-Dame-des-Sept-Douleurs church

Accessible at all times

 

Shopkeepers have decorated their storefronts and windows with their own personal touch, offering a visual journey that is as varied as it is creative.

And to enrich the experience, more than 30 storefronts will display illustrations by artist Hemma Lagadec, courtesy of Desjardins – Caisse de l’île-des-soeurs-Verdun, our annual partner.

Take the time to stroll around and admire the different creations… and don’t forget to enter the contest for a chance to win one of 20 Mon Verdun Ma Well gift cards worth $50*. From November 26 to December 24, take a photo of one of Hemma Lagadec’s window displays and post it on Facebook or Instagram using the hashtag #vitrinepolewell.

Spread the holiday magic on Wellington Street!

*Valid at participating stores.

 

Contest open to Quebec residents. 18 years of age and older. No purchase necessary. Prize not redeemable for cash.

The contest runs from November 26 to December 24, 2025. The draw will take place on January 7, 2026, at noon. The 20 winners will be contacted by Promenade Wellington via Facebook or Instagram.

 

Window displays and contest offered by

To get your household ready for the holidays, check out the traditional natural Christmas trees sale to benefit Harmonie Richelieu Verdun at the corner of Galt and Wellington streets.

From November 22 to December 14, head to the courtyard of the Notre-Dame-des-Sept-Douleurs church presbytery to find the perfect tree and add a touch of magic to your home!

Where : At the corner of Galt and Wellington Streets. Access via Galt Street.

When : Thursdays and Fridays: 5:00 pm to 8:00 pm, Saturdays and Sundays: 12:30 pm to 4:30 pm

From November 22 to December 14 or while supplies last

MORE INFO

The Pôle Well Advent Calendar is back to please your inner child and give you a little help for your gift ideas!

Discover 24 carefully selected suggestions from merchants on Promenade Wellington: a small, 100% local catalog to browse throughout December for holiday gift inspiration.

And because the merchants at the Well love to spoil their customers, all of these beautiful gifts, worth over $1,000, are up for grabs!

MORE INFO

Is there anything more fun than a shopping spree at Pôle Well enhanced by holiday carols and a magical performance? We doubt it.

Once again this year, the street will come alive with free entertainment to add atmosphere and a touch of magic to your stroll!

After their resounding success last year, Imani Gospel will be back on the church steps on Saturday, December 6, to warm hearts with their powerful voices. And to complete the experience, don’t miss Les Soupis, a poetic stroll by Imagicario, on the Well on Friday, December 12.

Click on each name to see the full schedule!

• IMANI GOSPEL – Saturday, December 6, 2025
• LES SOUPIS – Friday, December 12, 2025

Les Soupis par Imagicario. Photo : Sylviane Robini

A visit to Pôle Well wouldn’t be complete without stopping to meet Santa Claus! On Saturday, December 13, Santa and his elf will be stopping by to bring joy to the eyes and hearts of young and old alike!

They invite the whole family to join them at 9:30 am in the warm and magical setting of Notre-Dame-des-Sept-Douleurs Church to listen to your wildest wishes!

MORE INFO

 

It is said that at Christmas, wishes can come true thanks to the magic of the holidays! You can drop off your wish list in the Pôle Well mailbox or enter the drawing contest for ages 17 and under.

From November 27 to December 19, pick up a drawing from Pôle Well at a participating Well business, color it and drop it in the red mailbox located near the Pôle Well Forest, and you could win a $50 gift card to Ojeux!

MORE DETAILS

The two resplendent Christmas villages have been reinstalled and are well worth a visit during your trip to Pôle Well!

NOTRE-DAME-DES-SEPT-DOULEURS CHURCH

First, follow the holiday magic to Notre-Dame-des-Sept-Douleurs Church, where an impressive 400-square-foot Christmas village featuring shops, cottages, a carnival, and characters shines brightly, as if sprinkled with fine sugar dust.

The cozy and warm atmosphere of the church creates a wonderful experience for everyone. More than just an installation, it’s a little enchanted getaway that makes you want to slow down, look at every detail… and let yourself be carried away by the magic of the moment.

Where : 4155 Wellington

When : From November 24 to December 23,

Thursdays and Fridays from 3 pm to 8 pm (except on performance evenings) and Saturdays from 10 am to 3 pm.

 

MAÇONNERIE GRATTON

Now true to form, Maçonnerie Gratton shares its passion for Christmas through its small village decorated in the colors of the Well, all meticulously handmade. It’s beautiful! Find this magical reproduction of Promenade Wellington and the neighborhood in the window display at 3729 Wellington Street.

Take a close look at the details, and you’ll find several references to Verdun, and maybe even a few familiar faces!

Where : In the window display of 3729 Wellington

Accessible at all times

Photo: Caroline Perron