Established in 1997, the Societé de Développement Commercial Wellington (SDC) is a non-profit organization committed to promoting business development on Wellington Street, thus Contributing to the Verdun borough's dynamic economic development. Located at the heart of the town of Verdun, La Promenade Wellington spans from Lasalle Boulevard to Sixth Avenue. Our mission is to support the development of the 250 merchants located on Wellington Street.
In addition to our partnership with the 250 merchants of Wellington street, The SDC works closely with many partners such as other economical development organizations and of course our most crucial partnership remains with the Verdun Borough Office.
We continue to organize many projects which contribute to the sociocultural and dynamic vibe that Wellington Street continues to offer.
Our short term goal is to increase Wellington Street's visibility, increase patron traffic while improving client service and the appearance of store-fronts. This will ensure long-term success in our goal to have La Promenade Wellington be known for it's multicultural niche, its warm atmosphere and hard to resist shopping experience.
A place to socialize for some, a place to work for others, La Promenade Wellington is the economic core of the Verdun Borough. Known for its impressive window displays and its wonderland of lit signs, for over 20 years, Wellington Street has been one of the busiest streets on the Island of Montreal. However many merchants have had to overcome many challenges throughout the years: The economic crisis of the 1930's, rising rental costs and unemployment just to name a few. Many can still remember the establishment of Carrefour Angrignon which forced the migration of merchants and in some cases, the unfortunate end to many businesses which contributed
to our street's irresistible charm.
As was the case with the mighty phoenix, Wellington Street is rising from its ashes. Our main road seems to be vibrant once again thanks to the collaboration of SDC with many new business owners who choose to set up shop so as to offer their services and products to local residents and patrons. Traditional in nature, local businesses offer fine-foods, fine dining, tea rooms, specialty coffees, and much more.