In step with the wider borough’s current renewal, the economic vitality of Wellington Street is in full effervescence. Engaged, loyal and warm, Verdunites are always eager to discover new businesses and, when they adopt you, it’s for a long time.
Of the 250 businesses to have set up shop on this popular street, 175 were still in business five years later. With a survival rate nearing 70%, choosing Verdun to bring your ambitions to life is a well-calculated risk.
Located in the heart of a calm area, easily accessible with 3 metro stations nearby, surrounded by bike paths and just minutes from the riverfront, the downtown area, the highway and the Champlain Bridge; Verdun is a year-round economic hub.
Throughout the year, the commercial artery is transformed into a great gathering place with evening dancing, outdoor group classes and open-air sidewalk sales. People of all generations meet there to enjoy the lively ambiance.
Boost the visibility of Wellington Street and their members
Develop both generic and member-specific communication tools
Organize cultural and commercial events
Planning and holding advertising campaigns
Communications and public relations
Conduct studies and research to analyze the area
Recruit business in targeted sectors to achieve equilibrium desired for a mixed-use commercial sector
Forge partnerships between local business and organizations and landlords
Support the borough in managing public space and modifying legislation
Help the borough add value to public space (e.g., street pianos,
lighting, street furniture, etc.)
Oversee clean-up squad (May–October)
Financial partner for member events
Before government and political bodies
At the association of Montréal SDCs, to foster retail growth Québec-wide
To lower our environmental footprint and maximize
efficiency, SDCW uses exclusively electronic communication
tools with members. This includes a bilingual
newsletter published on average twice a month.
The newsletter provides a wealth of information on local
news, upcoming events and major communications
campaigns – an invaluable tool to help members keep
their fingers on the pulse of the latest skills development
and business trends.
4 far-reaching event marketing campaigns are carried
out every year to promote the 4 major events held on
Combining print and digital media, these campaigns get people talking about Wellington Street and give merchants valuable visibility.
Large-scale communication campaigns harness the
power of teamwork: by pooling resources, merchants
can use major media platforms that might otherwise be
beyond their advertising budget.
Outdoor advertising on STM buses
Advertising buys in newspapers
Métrovision (TV network in the Montréal Metro system)
Wellzine - Promenade Wellington magazine
(32 000 copies)
Financial support up to $ 250,000. PRAM-Commerce is a subsidy program to renovate facades and modernize the design of your store. The program is organized around two fields of intervention:
The loan granted is intended to cover one third (1/3) of the the cost of eligible work up to $50 000, $125 000 or $250 000 by building
An additional grant to cover 50% of professional design fees up to $4 000, $10 000 or $20 000 by renovation project according to its size.
The eligible costs the program are those relating to:
Facades makeover (doors, windows, shopwindows, architectural elements, masonry, exterior walls)
Building access or permanent terraces design, Installation or modification of signs and canopies, exterior lighting, structural elements (foundation, frame, slanted roof), interior redesign or enlargment of the shop.
Economic Development Commissioner
Phone : 514 209-6439
Email : firstname.lastname@example.org