September 10, 2026
The M.A.D. Festival’s “Défile ton Montréal” tour will wrap up on September 10 in Verdun, when Wellington Promenade will showcase the boutiques that shape the neighborhood’s fashion scene!
Set in front of Notre-Dame-des-Sept-Douleurs Church, an iconic landmark on Wellington Street, a human tableau will take place in an exceptional setting, right in the heart of one of Montreal’s most vibrant and community-oriented neighborhoods. The looks on display will highlight the shops along the Promenade and the unique identity of a neighborhood known for its energy, sense of community, and close-knit atmosphere.
A moment to celebrate local fashion, neighborhood retailers, and the warm atmosphere of the Promenade Wellington!
Our businesses in the spotlight
- Naïf Boutique
- Contemporary yet timeless women’s fashion, characterized by simple lines, natural fabrics, and a flawless drape. 4650 Wellington Street
- Déjà Vu
- Une garde-robe collective proposant des vêtements et accessoires de seconde main, des pièces tendances et des trésors intemporels. 4412, rue Wellington
- La Vie en Rose
- A community closet offering secondhand clothing and accessories, trendy pieces, and timeless treasures. 4412 Wellington Street
- Boutique Brock-Art
- A destination dedicated to handmade crafts, one-of-a-kind items, local design, and the reuse of recycled materials. 4835 Wellington Street
- Espace Morphoze
- A creative space showcasing Montreal artists and designers through a selection of handmade goods, fashion, and accessories. 3804 Wellington Street
Thursday, September 10, 2026, at 6 pm and 7 pm
Two performances:
- 6:00 p.m.
- 7:00 p.m.
Location: On the steps of Notre-Dame-des-Sept-Douleurs Church | 4155 Wellington
Free!